The World's Most Powerful Brands

Rank	Brand	Brand Value ($bil)	Consumer Perception Rank	Brand Revenue ($bil)	Company Advertising ($mil)	Industry
1	Apple	87.1	11	108.2	933	Technology
2	Microsoft	54.7	1	73.7	1,600	Technology
3	Coca-Cola	50.2	29	22.8	3,256	Beverages
4	IBM	48.5	20	106.9	1,373	Technology
5	Google	37.6	7	36.5	1,544	Technology
6	Intel	32.3	6	54.0	2,100	Technology
7	McDonald's	37.4	85	85.9	769	Restaurants
8	General Electric	33.7	49	124.7	-	Diversified
9	BMW	26.3	5	73.7	-	Automotive
10	Cisco	26.3	15	46.1	325	Technology
11	Oracle	25.9	50	37.1	79	Technology
12	Samsung	19.3	9	148.5	2,684	Technology
13	Disney	19.0	8	21.2	2,800	Leisure
14	Toyota	21.9	37	179.5	3,821	Automotive
15	Hewlett-Packard	18.3	13	127.0	1,200	Technology
16	Mercedes-Benz	21.8	54	88.2	-	Automotive
17	Louis Vuitton	24.5	93	8.8	3,889	Luxury
18	Gillette	16.8	14	8.3	9,345	Consumer Packaged Goods
19	Honda	20.9	62	96.2	2,449	Automotive
20	Nescafe	17.4	27	10.1	-	Beverages
21	AT&T	24.1	96	123.5	2,359	Telecom
22	Nokia	15.5	28	53.0	1,660	Technology
23	Budweiser	18.6	61	9.6	2,043	Alcohol
24	Wal-Mart	20.3	84	289.2	2,300	Retailing
25	L'Oréal	14.5	26	10.4	8,620	Consumer Packaged Goods
26	Nike	15.9	47	21.8	2,711	Apparel
27	Pepsi	16.0	48	13.5	1,900	Beverages
28	Amazon.Com	10.2	4	47.0	1,400	Technology
29	Visa	12.6	25	9.2	870	Financial Services
30	Siemens	13.6	40	100.7	-	Diversified